In January 2019, bet365 ranked second on The Sunday Times list of the UK’s top taxpayers, with the Coates family (Denise, John and Peter) paying an estimated total tax of \u00a3156 million, of which \u00a399 million was paid by Denise alone. In 2018, her pay rose to \u00a3265 million as the company reported profits up 31% to \u00a3660 million, prompting criticism from problem gambling charity groups. Denise Coates, founder and joint CEO of bet365, received a CBE in the 2012 Queen’s new year honours list for services to the community and business. The platform joined the official list of operators approved by the Secretariat of Prizes and Betting of the Ministry of Finance in February 2025, following the approval of the sports betting regulatory framework in the country. Her brother John, co-chief executive, runs the business alongside her, with their father Peter serving as chairman.<\/p>\n
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In April 2016, the company became the new title sponsors for the club’s stadium for the next six seasons, replacing fellow local enterprise the Britannia Building Society. Bet365 chairman Peter Coates was also the chairman at Stoke City and in May 2012 bet365 signed a three-year contract with the club to become shirt sponsors. Bet365 sold its betting shop chain in 2005 for \u00a340 million to Coral and paid off its loan to RBS. The business borrowed \u00a315 million from Royal Bank of Scotland against the family’s betting shop estate which had been started by Peter Coates in 1974 and had been run by Denise Coates as managing director from 1995.<\/p>\n
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Bet365 ranked third in The Sunday Times Profit Track 100 league table, which ranks private companies in the UK based on profit growth rate. In May 2026, bet365 launched in France, becoming the first major international operator to enter the French regulated market since its opening to competition in 2010. The company would later announce in September 2021 that bet365 will launch in Colorado with a licensing and revenue share deal with Century Casinos. Denise Coates had received at least \u00a3280 million in salaries and dividends in 2025, making her the highest-paid woman in Britain. Their business operations are conducted from its headquarters in Stoke-on-Trent, alongside further offices in Manchester, Gibraltar, Malta, United States, Bulgaria, Brazil, Colombia and Australia. It was founded by Denise Coates, who remains the majority shareholder and joint-chief executive, alongside her brother John Coates.<\/p>\n